According to Buzzfeed’s VP of Strategy in Content is King but Distribution is Queen, strategically distributing content is the key to making your stories stand out. And if BatKid and Ban Bossy are any indication, Twitter is an invaluable tool for nonprofits.
“Treat social media like a side job and you’ll get side job results,” warns Mashable writer, Stephanie Walden. Twitter is a crucial marketing channel and dedicating your full-time efforts to building your influence will pay off in the long run.
By focusing on providing content that your audience will appreciate and share, joining in conversations with others and trying different strategies to see what works and what doesn’t, you’ll grow a base of dedicated followers. And remember not to overthink it: Tweeting doesn’t have to be hard! You should be able to make your tweets stand out without overextending your team.
Whether you’re an expert at navigating the Twittersphere or a newbie to hashtags, there’s always room for improvement in the ever-changing realm of social media. Here are a few tips to help you get a solid foundation now for viral success in the future.
People on Twitter are admittedly selfish. They want to receive content that’s timely, interesting and useful to them. Tweets should amuse, inspire and inform. Before you send a tweet, ask yourself if it makes you say wow?! If it doesn’t, most likely it won’t be interesting to your network either. Time to try again.
Once you’ve decided that your subject is worthy of your followers’ time, use your organization’s unique voice to craft clever tweets that encourage others to click and share. After your content and voice are set, find the best times to make your posts stand out—like during off-peak times when there’s less competition.
The good news is it’s possible for anyone to engage and grow an audience organically. If you “give your audience what they want, more followers will want to join.”
Follow, follow, follow. Search for influential people and organizations related to your cause and follow them. Follow reporters, news outlets, similar organizations, your partners, your volunteers, like-minded celebrities and role models. The more people you follow, the better chance you have that they’ll follow you back. But don’t just stop at following. Have meaningful conversations with those people to show them you are worth a follow back. Retweet their tweets, ask them questions, share relevant tips or praise their work. Remember the point here is to be social.
Twitter can be confusing and it’s easy to make some rookie mistakes like using Twitter as a sales tool and ignoring what the competition is saying. These 9 tips and tricks from Reuters will not only help improve your Twitter influence but your overall social media presence.
Reply using a period. Placing a period in front of the @ sign means that the entire Twitter community can see your tweet. If you just start a tweet with @ only people who follow you and that person will see it.
Visuals. Attach photos to each of your tweets. Twitter’s new layout is designed for sharing photos. You’ll take up more space in a Twitter feed and grab people’s attention in a way that words can’t.